Discover how to remove instability, get solid growth, and make more money.
The powerful alternative to just cranking the handle on the business every day.
Hi, I’m Jim.
In 2016 I was a walking cliche.
A “successful” tech founder hiding behind record losses, taking next to nothing home to my family, burning out, lying to myself about our progress and quietly fearing that I’d have to go back to a “real” job.
Maybe you know the feeling?
Maybe you’ve asked yourself why some folks exit for life-changing sums and others grind away for years and get nothing?
I did.
For years, I bought the founders myth:
“If I just work harder, buy one more tool, hire one more person, pull one more long weekend - it would all fall into place. “
But no matter how much I pushed, spent, or hired, the business stayed stuck.
Growth was random
Profit was pennies
Workload was relentless
A classic case of what I now call:
Lone founder syndrome
What it boils down to is trying to solve all this by yourself - because that’s what the tech world celebrates right?
Lone wolf + Laptop + Dark room = IPO
Nonsense.
But I bought it and it’s why so many fast paced founders fall flat on their face staring at insolvency.
Look; the reason you’re stuck isn’t lack of money, intelligence or “drive”
Nine times out of ten it’s something much simpler.
Let me explain…
In 2016, after loosing a kings ransom and taking home next to nothing for myself I finally admitted it..
I was the problem.
Well, maybe not me the person, but my actions, decisions and ideas.
Trouble is when you’re neck deep in the business it’s impossible to see the wood for the trees.
Meaning your ability to make the right calls is way off. You thinking short term reactivity rather than long term strategy.
So I ruthlessly implemented three things:
1. The Process
Success is not an accident.
You need a process for knowing where you are, where you want to get to and the precise sequence of actions that are going to get you there.
When you follow a strategic process it takes the guesswork out of what to do next.
There’s no longer the pressure for the moment of revelation, you just check the list and get on with the next thing.
2. The Kit
Success leaves clues.
Why do founders continue to make up the founding journey when it’s been solved so many times?
While no one can do the work for you, you can see what frameworks, techniques and mindsets successful people use and leverage them within your own business.
3. The Community
Success is infectious .
Business don’t exist in a vacuum, they are part of an industry, a sector, a supply chain, an eco-system.
Showing up takes courage, and when you make that leap you connect with others that can help and support you.
The results:
In three months my salary was secured
In six we saw real profitability and growth
After a year we had enterprise value in the business and buyers starting to sniff around
In three they were fighting over us for an eight figure exit.
If you’re ready to put the process in place, leverage the kit and hold yourself to account in the community then this could be for you.
We don’t accept everyone and the form on the next page will ask the first questions in the selection process. Good luck.
Not quite ready?
No worries. Understood. It’s a big step to acknowledge what’s broken.
Here’s something to get you started today. The two leading problems that people join for are:
Finding more customers
Selling to those customers
Follow the links below for our two field guides to get you going on both of those.
We’ll see you back here when you’re ready.