Ascent Framework

This framework is the starting point for much of the work we do at Build Grow Last.

Whether you attend an event, join a cohort, or sign up as a one to one client, the basis of the analysis of your current business and the business plan we build will be grounded in the framework. The framework has been forged through the experiences of many entrepreneurs who’ve been through our coaching cohort, attended our events and added to this growing body of knowledge.

The framework provides you with the right ideas, tactics and tools for the stage of business that you’re at. Not to soon, not to late.

It’s pretty self explanatory, but I’d recommend starting like this:

  1. Consider where you are on your business journey (you’ll see the stages along the top, left to right)

  2. For you stage, work down the statements (‘I can …’) for that stage and see if these are true for you

  3. If you find gaps in a specific business pillar (marketing, finance, etc) then work backwards, right to left, to find out where you are

  4. You’ll see that you’re starting to identify strengths and weaknesses in the business

  5. Where you find a weakness, click into that area to find guidance, tools and reading that will help you at that specific stage.

You can find a downloadable version of the framework to use in workshops or as handouts, in our store.

Table 1
Pillars/Stages Idea Side Hustle Startup Scaleup Mature Longevity/Exit
Marketing I can define my target audience. I can identify customers. I can create a brand identity. I can scale marketing campaigns. I can diversify marketing efforts. I can maintain brand reputation.
Sales I can identify potential customers. I can refine my sales pitch. I can set clear sales targets. I can optimize the sales process. I can build a scalable sales team. I can sustain sales performance.
Operations I can outline core processes. I can manage lean operations. I can build efficient workflows. I can scale operational efficiency. I can optimize cost and quality. I can streamline operations for exit.
Team I can identify the roles I need. I can enlist help when needed. I can attract and hire into the team. I can structure the team and the hiring process. We have a strong culture and retention strategy. I can step back without interrupting operations.
Finances I can set an initial budget. I can manage cash flow. I can secure funding sources. I can develop financial forecasts. I can ensure financial stability. I can maximize company value.
Legal I can secure legal validation. I can protect intellectual property. I can ensure solid contracts. I can hire legal counsel. I can conduct regular legal audits. I can prepare for legal succession.
Compliance I can research regulations. I can implement basic compliance. I can establish compliance protocols. I can demonstrate compliance regularly. I can stay updated on regulations. I can anticipate changes in regulation and compliance
R&D I can explore innovative ideas. I can develop a prototype. I can enhance product features. I can drive R&D innovation. I can invest in long-term R&D. I can transition R&D for future growth.
Leadership I can articulate a clear vision. I can lead by example. I can establish a leadership team. I can empower the whole team I can build a leadership pipeline. I can plan leadership succession.
Mindset I can adopt a growth mindset. I can stay resilient. I can embrace challenges. I can maintain focus during scaling. I can cultivate continuous improvement. I can reflect and plan for the next phase.