Topic: Sales; pricing, customer journey and negotiation

There are eight main issues that founders raise when we talk about sales. Each of those nine fits into these three buckets:

• Pricing

• Journey

• Negotiation

We’ll be covering this at Basecamp 23

Topic: Hyper Personalised Sales

Most of your prospect’s buying journey happens before they ever speak to you. So the question has to be: “How do you get closer to your prospects before they’re ready to talk to you?”

We’ll be covering this at Basecamp 22

Topic: Closed Members Meeting

Topic: Closed Members Meeting

Topic: Delivery eats sales for breakfast 🍳

Most founders want more customers. But more customers only help if the business can deliver without chaos.

At this Basecamp, we’ll look at what happens after the sale: onboarding, communication, handovers, scope control, delivery rhythm and customer success.

You’ll map where delivery is too dependent on memory, heroics or founder intervention and identify what needs to become more repeatable so growth makes the business stronger, not heavier.

Expect practical ideas, clear structure, and a way to approach delivery that actually compounds over time. 🚀

Topic: Delegation and the subtle art of letting go

Growth means letting go. In this month’s Basecamp, we’ll cover both the mechanics of delegation; how to hand over work so it actually gets done, and the mindset shift founders need to build through others.

If you’re building a team or feeling stretched doing everything yourself, this session will help you take the next step.

Expect practical ideas, clear structure, and a way to approach that actually compounds over time. 🚀

Topic: Predictable Marketing (is it really a thing!)

Marketing doesn’t need to be complicated but it does need to be consistent.

In this Basecamp session, we’ll break down a simple Attract, Educate, Activate framework and apply it to real-world examples, including building a LinkedIn campaign from scratch and using a four-email sequence to turn interest into action.

Expect practical ideas, clear structure, and a way to approach marketing that actually compounds over time.

If you get this right, sales get easier. Marketing gets calmer. Decision-making sharpens. And the business stops feeling like hard work all the time. 🚀

Topic: Build Systems. Free Yourself

As businesses grow, they don’t just get bigger, they get complex and heavier. More decisions. More interruptions. More reliance on you the founder.

What started as progress slowly becomes maintenance. The business is a plate of spaghetti with everything tangled together and only you knowing how it all works.

Somewhere along the way, you realise you’re busy all day… but not always building anything that lasts.

This Basecamp is about reversing that drift. 🚀

This session is focused on one of the highest-leverage moves you can make as a founder:

“Finding a hungry crowd — and sending them a message that solves their problem with the least possible fuss, time, money, and risk.”

If you get this right, sales get easier. Marketing gets calmer. Decision-making sharpens. And the business stops feeling like hard work all the time. 🚀

Community Event - Basecamp_015

Finding a Hungry Crowd (and Saying the Right Thing to Them)

Most businesses don’t fail because the product is bad.
They fail because they’re talking to the wrong people… or saying the wrong thing… or both.

Lets fix that!

This session is focused on one of the highest-leverage moves you can make as a founder:

“Finding a hungry crowd — and sending them a message that solves their problem with the least possible fuss, time, money, and risk.”

If you get this right, sales get easier. Marketing gets calmer. Decision-making sharpens. And the business stops feeling like hard work all the time. 🚀

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Community Event - Basecamp_013

In this Basecamp, we’ll dig into one of the most misunderstood ideas in business building.

We’ll explore the difference between doing the work and designing the system — between reacting to what’s in front of you and deliberately building the machine that runs without you.

You’ll hear stories from other founders who’ve made the shift, and you’ll map out where you’re spending your own time across the business.

Together, we’ll uncover what’s getting in the way — and what small, practical changes can free you up to focus on what really matters. 🚀

Community Event - Basecamp_012

Most scaling tech businesses get pricing wrong. Too low and you burn out the team. Too high and deals stall. Either way, growth suffers.

This Basecamp will give you the clarity and confidence to fix it. You’ll learn how to:

• Set prices with confidence so you stop second-guessing.

• Turn pricing into a growth lever for predictable, scalable revenue.

• Handle pushback without discounting, protecting both margins and positioning.

Get this right, and pricing becomes your fastest path to growth.

Community Event - Basecamp_011

Most founders struggle with marketing not because they’re bad at it — but because they’re doing it backwards.

They jump into content, ads, or events without a system.
They spend time and money attracting attention… without knowing what to do once they have it.

At this Basecamp, we’re breaking that cycle.

We’ll be diving into the framework used at BuildGrowLast to help founders design a simple, focused marketing engine — one that builds trust and converts. 🚀

Community Event - Basecamp_010

This time at Basecamp we’re going to focus on the one many of us quietly dread — the sales conversation.
Whether your sales are founder-led, or you've got a team in place, we’ll dig into how we handle those early calls with potential clients — so we’re pursuing the business without coming off like we’re pushing a used Ford Fiesta. 😂

Community Event - Basecamp_009

Does your strategy get lost when you leave the workshop? Does your marketing feel a bit 2020-blah? We’ve got discussions, advice and connections for you.

Community Event - Basecamp_008

Confused brand? Sales team like the Wild West? Not getting the most from your day? We’ve got discussions, advice and connections for you.

Community Event - Basecamp_008

Confused marketing? Spinning wheels on enterprise value? We’ve got a session for you this time.

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Struggling for content? Loosing your focus? Missing out on whole market segments? We’ve got the answers, tools, techniques and contacts for you!

Community Event - Basecamp_005

Want to learn how to get partners to pay you? Save on your legals? Smash your social advertising? You know where to be.

Collab_004

Kick off 2025 by sharpening your strategy and learning from fellow tech founders. This month, we’ll focus on:

Collab_003

We’re back in London for our final event of the year, then a break for the holidays before we come back in January to hit the ground running in 2025.

Collab_002

We’re back in London for the second in our collaboration series. We’ll be featuring discussions from fellow startup and scaleup leaders on:

• Marketing your professional services company, from a founder who has cracked this code and will share his process and results with us.

• Design Thinking, a critical tool in exploring complex customer requirements and articulating these back so they are understood and, vitally, bought in to.