Basecamp_013 - November Tech Leaders’ Meet-Up

Location: WeWork, 2 Minister Court, London, EC3R 7BB

Why Attend?: Most founders have heard the advice — “you need to spend more time working on the business, not in it.” But what does that actually mean?

In this Basecamp, we’ll dig into one of the most misunderstood ideas in business building. We’ll explore the difference between doing the work and designing the system — between reacting to what’s in front of you and deliberately building the machine that runs without you.

You’ll hear stories from other founders who’ve made the shift, and you’ll map out where you’re spending your own time across the business. Together, we’ll uncover what’s getting in the way — and what small, practical changes can free you up to focus on what really matters.

By the end of the session, you’ll leave with:

☺️ A clearer picture of what “working on the business” means for you

✅ A simple framework to spot when you’ve slipped back in

📈 One focused action you can take this month to move things forward

If your days feel busy but your business feels stuck, this session will help you see the difference — and start climbing again.

Bring your notebook, your caffeine, and a story or two.
You’ll leave with clarity, next steps, and a few new allies.

Then it’s all #upandtotheright, Jim 🚀