Basecamp_015 - February Tech Leaders’ Meet-Up

Location: WeWork, 2 Minister Court, London, EC3R 7BB

Topic: Finding a Hungry Crowd (and Saying the Right Thing to Them)

Most businesses don’t fail because the product is bad.
They fail because they’re talking to the wrong people… or saying the wrong thing… or both.

Lets fix that!

This session is focused on one of the highest-leverage moves you can make as a founder:

“Finding a hungry crowd — and sending them a message that solves their problem with the least possible fuss, time, money, and risk.”

If you get this right, sales get easier. Marketing gets calmer. Decision-making sharpens. And the business stops feeling like hard work all the time.

This is a 2-hour, highly practical Basecamp, split into three short, focused working sessions:

Session 1 — Finding the Hungry Crowd
We’ll explore how to identify the people who already want what you do — not hypothetically, but emotionally and commercially.
- Who is actively looking for a solution?
- Who feels the pain today, not “sometime later”?
- Who has the authority, urgency, and budget to act?

Session 2 — Understanding the Real Problem
Most founders describe their offer in terms of features, services, or expertise. But customers don’t buy those. They buy relief from a problem.
We’ll unpack what your market is actually trying to fix, avoid, or move away from — and where complexity, fear, or risk is getting in their way.

Session 3 — Sending a Clear, Low-Risk Message
Finally, we’ll work on the message itself.
How do you explain what you do so it feels:

• obvious

• safe

• low-effort

• and worth acting on now?

Who’s this for?

This Basecamp will be especially useful if:

• You’re getting some traction, but it feels harder than it should

• You struggle to explain what you do simply

• Sales conversations drag, stall, or go quiet

• You know your offer is solid — but the market response doesn’t match it yet

How Basecamp Works:

Basecamp sessions are founder-led, discussion-driven, and practical.
You’ll learn by:

• working through your own situation

• listening to how others describe theirs

• spotting patterns, shortcuts, and blind spots together

Jim will guide the conversation, keep it focused, and introduce simple frameworks where helpful — but the real value comes from the group thinking it through in real time.

Then it’s all #upandtotheright 🚀