Basecamp_010 - July Tech Leaders’ Meet-Up

Location: WeWork, 1 Waterhouse Square, London, EC1N 4ST

This time at Basecamp we’re going to focus on the one that many of us quietly dread - the sales conversation. Whether your sales are founder led, or if you have a team up and running we’ll be delving into how we handle those early calls with a potential client so that we’re pursuing the business, while not coming over like we’re pushing a used Ford Fiesta 😂

Agenda:

➡️ Welcome & Warm-Up
We’ll set the tone with a few stories: when folks felt totally in flow — or totally out of depth — on a sales call?

➡️ Mini Workshop: Sales Truths That Get Ignored
Jim will share a few hard-won lessons from real sales conversations and we’ll unpack:

• Why most sales calls fail in the first 5 minutes (and what to do about it!)

• The subtle art of asking better questions (clue - you need to listen first)

• Why closing too soon kills trust, but following up too slow does the same

➡️ Conversation Circles
Live examples from within the room. Bring a current challenge or awkward moment from a recent sales call — we’ll break it down together. No pressure, feel free to contribute or just listen.

➡️ Frameworks
We’ll walk through some common, practical structures for handling a sales conversation — from first contact to confident close.

➡️ Wrap-Up & Networking

As always our aim is for you to have collaborative discussions, make new connections and have a few things to take away and use in the business right away.

Bring your questions, your roadblocks, and your caffeine.
Let’s go.

See you there!