Basecamp_019 - May Tech Leaders’ Meet-Up

Location: WeWork, 2 Minister Court, London, EC3R 7BB

Topic: Delivery Eats Sales for Breakfast 🍳

Most founders want more customers, more sales and more growth.

But growth has a habit of exposing the weak points in the business.

If every new customer creates a slightly different version of how the work gets delivered, the business gets very complex very quickly:

• Founder gets pulled back into the delivery.

• Team starts relying on memory, goodwill and heroic effort.

• Customers get inconsistent communication.

• Scope starts to leak.

• Margins come under pressure.

That might sometimes be a sales problem. It is ALWASY a delivery system problem.

At this Basecamp, we’ll explore what happens after the sale: how customers are onboarded, how expectations are set, how work is handed over, how communication is managed, how delivery is reviewed, and how the business turns successful delivery into retention, referrals and expansion.

We’ll use the session to map the customer journey inside your business and identify the points where delivery is too inconsistent, too founder-dependent or too hard to repeat.

You’ll leave with a clearer view of the delivery system your business needs next; so growth creates strength, not stress.

How Basecamp Works:

Basecamp sessions are founder-led, discussion-driven, and practical.
You’ll learn by:

• working through your own situation

• listening to how others describe theirs

• spotting patterns, shortcuts, and blind spots together

Jim will guide the conversation, keep it focused, and introduce simple frameworks where helpful — but the real value comes from the group thinking it through in real time.

Then it’s all #upandtotheright 🚀