Basecamp_022 - September Tech Leaders’ Meet-Up

Location: WeWork, 2 Minister Court, London, EC3R 7BB

Topic: Hyper Personalised Sales

Get closer to your prospects before they’re ready to talk to you

Most of your prospect’s buying journey happens before they ever speak to you.

They’re checking your website, reading your posts, looking at case studies and comparing you with alternatives. By the time they speak to you, much of their opinion has already been formed.

That means you need to get better at everything they see before the conversation starts.

And AI now makes it possible to personalise that experience in ways we couldn’t before.

What is hyper-personalisation?

It’s about aligning your marketing and sales around a specific customer, their situation and the problem they’re trying to solve. Right person. Right time. Right message.

At this Basecamp we’ll cover:

• What is it? — The principles behind hyper-personalisation and why it matters.

• When to use it — Where it fits into your current marketing and sales process.

• How to start — Practical ways to begin using it immediately.

You’ll leave with a clearer view of where hyper-personalisation could have the biggest impact in your business, and what to try first.

How Basecamp Works:

Basecamp sessions are founder-led, discussion-driven, and practical.
You’ll learn by:

• working through your own situation

• listening to how others describe theirs

• spotting patterns, shortcuts, and blind spots together

Jim will guide the conversation, keep it focused, and introduce simple frameworks where helpful — but the real value comes from the group thinking it through in real time.

Then it’s all #upandtotheright 🚀