Basecamp_023 - October BGL Members’ Meet-Up
Location: WeWork, 2 Minister Court, London, EC3R 7BB
Topic: Sales; pricing, customer journey and negotiation
We’ll be discussing the eight most common challenges in sales
These break down into three areas where we can add repeatable, robust structures that will make our sales more predictable, faster, and less time consuming.
Pricing. We’ll discuss how to connect price with value, how to structure pricing tiers, the psychology of price and how to use ideas like ‘anchoring’
Customer Journey. By using a real example we’ll step though how to work with a customer in a structured way to keep the sale moving and make sure time isn’t wasted.
Negotiation. Many deals stall or stop in the final negotiation stages, we’ll look at how to avoid the main causes of late negotiation and how to deal with it when it happens.
How Basecamp Works:
Basecamp sessions are founder-led, discussion-driven, and practical.
You’ll learn by:
working through your own situation
listening to how others describe theirs
spotting patterns, shortcuts, and blind spots together
Jim will guide the conversation, keep it focused, and introduce simple frameworks where helpful — but the real value comes from the group thinking it through in real time.
Then it’s all #upandtotheright 🚀